This 1-day Google Ads seminar will give you the knowledge, understanding and skill to
a) set up and run your own Ads campaign
b) further optimise these so you can reduce budgets over time and increase actions from potential customers
1. Introduction to Google Ads & Google in General
Google & Google AdWords
AdWords & SEO – What’s the difference
Fundamentals of Google Ads
How much does Google Ads Cost: Cost per click, Bugdets etc…
2. Keyword Research - The absolut corner stone of your campaign
Keyword Research & Analysis – Tools & Settings
Searcher Intent & Action of your Target Audience
Keyword Analysis & Categorisation
Calculation of particular and important metrics
3. Google Ads Account - Structure & Hierarchy
How is the Google Ads platform and interface structured
Setting up of your Google Ads account
Billing & Invoicing
Explanations of the most important metrics
Access and Different Users
4. Google Ads Campaign
Creating your first campaign and adgroup
Campaigns – Budget
Optimising the structure of the campaign
5. Google Ads - AdGroups
Google Ads Policy and Guidelines for ad creatives
Advertising text ads – there is no perfect ones
Common mistakes and what else to consider
Text Ad Extensions
6. Google Ads Bid Strategy & Keyword Match Types
How does bidding work?
Definition and explanation of different bid strategies
Keyword options & match types
Pro’s and con’s of different keyword match types
Leakage & irrelevant keywords
7. Landing Pages - What are they?
What are landing Pages? Abandon misunderstandings
Google Ads & landing pages
The most important elements of a successful landing page
A/B split testing
8. Management, Control & Continuous Optimisation
The most important metrics to measure success (or failure)
Identifizierung von schwachen, starken oder toten Kampagnen, Anzeigengruppen & Keywords
Identification oc weak, strong or dead campaigns, adgroups and keywords
Connecting Google Analytics (or other 3rd party analytical software)
Installation of conversion tracking on your website
Customised Seminar Contents
We of course understand that some of the seminar participants will have more knowledge/skill about Google Ads than the other.
In the registration form, you can specify what your knowledge/skill level roughly is and also what might be specific areas of focus which might be of interest to you.
Depending on deviation of participants levels, we can then attempt to more or less customise the seminar to a group’s average.
Once you have filled in and sent your registration, we will get back to you, confirm your booking and give you further details on the Seminar.
You can pay on the seminar day. Payments can be made in cash, or online transfer.
If you’re a business you can of course obtain an invoice.
Manuel Keppler – SEO & Paid Search Specialist
Hi I am Manu, originally from Germany, spending some time in the North East of the UK and Scotland.
As part of PerfoRoi Digital Nomads I am facilitating 3 Google Ads Advertising Seminars/Trainings in Feb & March 2020, especially designed for small & middle sized business, start ups, as well as individual website owners.
I have worked in Search for almost 10 years, most of my experience gained in Australia, where I lived for 10 years up until 2015.
what previous Google Ads seminar participants have to say
We are running side-business which we were able to advertise via a very good Google Ads campaign. I have booked a Google Ads Seminar with PerfoRoi, conducted by Manu Keppeler. It was a lot of info for me to digest however; I was able to learn so many new things which I was then able to into our already existing Google Ads campaign.