We have 3 SEO Packages in different price ranges. These function on the basis of monthly recurring payments.
Do I need SEO for my Website?
Well, I can not tell you what you need, I am sure you know that yourself.
But it is highly recommended.
A good analogy is building a house. Without a good foundation your house will eventually start getting shaky and in the long run even collapse. You might also be doing a lot of patch work on the house – which clearly will cost you more over time than if you had made sure there is a good foundation.
SEO can be also broken up into 2 parts:
a) Setting your Website up for SEO
This would be ideally done while the website is being built so during the design & development phase of the site, but for reasons you may call ‘ignorance’, many web design and web development companies simply disregard this and notify the client about SEO once the website has been finished. Then it becomes more expensive.
Setting up SEO while the website is being built is essential because of the structure or also called the architecture of the website. The first thing that should be done is a keyword research of which the findings determine how the website will be structured.
b) Continuously optimising the website for SEO
This is done when a website has been online or is about to be launched. A SEO Set up can of course, also at this point be done however; diverse structural components of the site (page hierarchies etc.) might have to be shifted or re-done. And this will be more expensive than having it done during the design and development phases.
When SEO was done correctly and is being done on a continuous basis, it is still the cheapest online advertising channel with a excellent ROI.
Does every business that have a website profit from Search Engine Optimisation (SEO)?
I would say most businesses do but there are exceptions where SEO might not be one of the online advertising channels to focus on.
This is mostly due to the nature of the business as well as how competitive some markets/niches already are which means it can take months or years and a lot of investment to reap decent benefits from SEO
– Trade (Local*)
– Local (Local*)
– Some B2B businesses (most B2B can benefit but it is a slight different SEO strategie)
– Travel, Tourism & Hotels
– Manufacturing (Cars, Machines, Tools etc.)
*Local means the website should have the structure and the content on the site tailored to the locality or the country.
For e.g if you are based in Germany and your site is on a .com domain. The site is in German and in English and you want to sell in Germany and specifically in the UK and in America for instance. It will work well in Germany and the UK but not in the US. Google let’s you only specify one country to push your EN content to. You may need a different strategie.
If you are not sure if your business can profit from SEO or you have any other questions, please use our ENQUIRY FORM and we will give you FREE advice.
Does SEO have a good ROI?
Yes SEO has a very good ROI. However; a few things have to be correctly in place to ensure a good ROI:
– The CMS or platform your website is using should not limit SEO implementation capabilities – basically needs to be very flexible and customisable.
– The website should be set up for SEO either from the design or development stage or from when it was launched.
– The investment in man labour working on SEO cannot obviously be too large.
– The grade of competition of the market or niche your business is in should not be too high.